Dear all,
This March we became a public company, and each quarter we report publicly on our performance. We have just finished our Q2 earnings call, and I’d love to share our news with the entire Semrush community.
I won’t bore you with our financials too much but will highlight our main point: we achieved $188 million ARR as of June 30, 2021, and it is 57% year over year growth. This is very exciting! You can find more numbers here.
I want to touch a little bit more on our main product highlights:
New Keyword Difficulty
We updated the keyword difficulty metric in May, and the formula is publicly available. This metric is crucial for both entry-level marketers and seasoned SEO professionals. Keywords are not only about relevance and volume but also competition, or how difficult it is to rank for them. Find easier opportunities with less competition.
Largest [and free] backlink database
Our goal was to create the best backlink tool, which meant being the fastest at reporting new links, and holding the largest database. After a year and a half of dedicated focus, 30,000 expert engineering and data scientist hours, adding over 500 new servers, and setting up 14,000 TBs of storage, we’ve achieved both. We made it free, available to everyone for a limited time.
App Center
We continue to pursue our mission of delivering all necessary marketing tools in one platform. The next step on this mission is our Semrush App Center – a marketplace with hand-picked marketing solutions. Currently, there are 8 apps available to help Semrush users with solutions ranging from mobile app insights to Semrush Local solutions. Reach out to our App Center product team if you know of any apps we should add or have one of your own you feel would benefit our audience!
Always be testing
I am a strong believer in A/B testing, and we have implemented it across the company, from product teams to HR and office maintenance. In SEO, experiments are vital. A quarter or two ago, we released SplitSignal, a tool that helps understand what SEO changes have caused traffic increases through split testing. I want to mention it now because we see great results from our customers who use it. Testing is a must for big websites and valuable for any site with over 1,000 unique visitors coming from search.
We released over 30 product updates in Q2. As usual, most of our improvements come from our conversations with customers. Please always share your feedback and ideas with us if you have any thoughts on what we should develop next.
Thank you for being a part of our community.
Talk soon,
Oleg Shchegolev
CEO and Co-Founder
Semrush