In emerging markets such as Microsoft India is trying to attract new customers for its smartphones. There Underdogs have as Windows Phone better chances on to compete against established brands.
The smartphone market is relatively stable spread on established sizes: Gartner study indicates Android running on 81 percent of devices sold worldwide, iOS at 15 percent. Windows Phone comes according to the study just over 3 percent. In Europe, Japan and USA Microsoft's mobile operating system will be given to any major growth opportunities in the short term.
Unlike the looks in emerging markets like China and India, where domestic companies compete successfully with major smartphone manufacturers. In Germany Xiaomi and Micromax may be little known in China respectively India they dominate the market, however. Micromax succeeded within a few years to establish itself over the Indian market to Samsung.
According to a report in the Wall Street Journal, Microsoft is trying to use the less well-established market relations in the emerging markets to gain market share in the mobile sector. The IT consulting firm Counterpoint Research sees quite some success: In the last quarter Microsoft was able to expand to 4.5 percent market share in India by 3.6 percent to (Q4 2014).
In India, the brand name Nokia has a good reputation; Also, the company has stable sales channels there. Cheap devices such as the dual SIM smartphone Lumia 430 are directly tailored to the local market; motivating advertising and discounts attract transfer passengers.
Microsoft India plans to introduce in India also new high-end devices to expand its market share in this segment Microsoft. Meanwhile, the previous Nokia to Microsoft Stores Stores. You should then also sell other products of the manufacturer about the games console Xbox One.
Neil Shah, a consultant of Counterpoint Research, sees the last chance to come with Windows Phones at all on a green branch in this strategy. The Wall Street Journal said Shah with full force: "Emerging markets are for Microsoft currently the only salvation" ("Emerging markets are the only savior for Microsoft right now"). If the Windows smartphones not ignite there, it is also nowhere else fold
The smartphone market is relatively stable spread on established sizes: Gartner study indicates Android running on 81 percent of devices sold worldwide, iOS at 15 percent. Windows Phone comes according to the study just over 3 percent. In Europe, Japan and USA Microsoft's mobile operating system will be given to any major growth opportunities in the short term.
Unlike the looks in emerging markets like China and India, where domestic companies compete successfully with major smartphone manufacturers. In Germany Xiaomi and Micromax may be little known in China respectively India they dominate the market, however. Micromax succeeded within a few years to establish itself over the Indian market to Samsung.
According to a report in the Wall Street Journal, Microsoft is trying to use the less well-established market relations in the emerging markets to gain market share in the mobile sector. The IT consulting firm Counterpoint Research sees quite some success: In the last quarter Microsoft was able to expand to 4.5 percent market share in India by 3.6 percent to (Q4 2014).
In India, the brand name Nokia has a good reputation; Also, the company has stable sales channels there. Cheap devices such as the dual SIM smartphone Lumia 430 are directly tailored to the local market; motivating advertising and discounts attract transfer passengers.
Microsoft India plans to introduce in India also new high-end devices to expand its market share in this segment Microsoft. Meanwhile, the previous Nokia to Microsoft Stores Stores. You should then also sell other products of the manufacturer about the games console Xbox One.
Neil Shah, a consultant of Counterpoint Research, sees the last chance to come with Windows Phones at all on a green branch in this strategy. The Wall Street Journal said Shah with full force: "Emerging markets are for Microsoft currently the only salvation" ("Emerging markets are the only savior for Microsoft right now"). If the Windows smartphones not ignite there, it is also nowhere else fold